diff --git a/apps/bot/src/bot/conversations/add-contact.ts b/apps/bot/src/bot/conversations/add-contact.ts
index 3007d63..09b812b 100644
--- a/apps/bot/src/bot/conversations/add-contact.ts
+++ b/apps/bot/src/bot/conversations/add-contact.ts
@@ -132,7 +132,9 @@ export async function addContact(conversation: Conversation<Context, Context>, c
         t('msg-contact-added', { fullname: [name, surname].filter(Boolean).join(' ') }),
       ),
     );
-    await ctx.reply(await conversation.external(({ t }) => t('msg-contact-forward')));
+    await ctx.reply(await conversation.external(({ t }) => t('msg-contact-forward')), {
+      parse_mode: 'HTML',
+    });
     await ctx.reply(await conversation.external(({ t }) => t('msg-share-bot')), KEYBOARD_SHARE_BOT);
   } catch (error) {
     await ctx.reply(